
VIJI REDDY
Indian-American Artist,
Founder of Alamwar
Viji Reddy is an artist and ceramicist, and the founder of Alamwar, a luxury lifestyle brand based in Hyderabad, India and the United States. Deeply committed to slow fashion and sustainable design, her work is guided by a desire to preserve India’s handloom heritage and traditional crafts such as block printing and hand embroidery.
Through Alamwar, she has built an artisan-led collective that brings together artisans, women makers and master weavers, translating their time-honoured skills into contemporary luxury textiles, home furnishings, and wearable art that celebrate craft, culture, and conscious living.

Artisanal
Design
Collective
Design and Experience Center
We welcome you to move beyond the traditional transaction of buying and ordering. The newly launched Alamwar Design and Experience Center is a sanctuary of creation where designers and seekers are invited to become part of the "slow process."
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Journeys & Influences
Description
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Rajasthan
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Peru
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